Measurement and Analysis for Real Sporting Gains

Sport generates more data than ever. Yet in the moments that decide performance, the athlete is often still working blind. We build precision instruments to measure what matters, then turn those measurements into analysis that coaches and athletes can act on.

Our founders come from careers in technology where important decisions depended on precise measurement, rigorous analysis and confidence in the data. Conclusions were only as good as the measurements behind them.

We see no reason sport should be different.

Golf is where we have started. It is not where we intend to stop.

Our first project is under way. Others are in the pipeline, and we will add them here as they reach the same stage.

We work from St Andrews, a location known worldwide for its golf. It is home to the Old Course and nine others, with world-class practice facilities. Players travel here from all over the world to walk its hallowed turf.

Beyond golf, its sporting facilities run wider still. Venues across a range of sports bring professional squads here for pre-season training and elite athletes for year-round preparation.

This magnificent location puts us among people who deal in performance every day. They range from coaches and sports scientists to professional and elite amateur golfers, and athletes competing in other sports.

It also gives us somewhere to work. Practice areas and training venues let us test our systems in the conditions they will actually be used in, and against the standards these people expect.

We are always glad to hear from coaches, athletes, sports scientists, clubs and manufacturers. Whether you have a performance problem worth measuring, or you would simply like to know more about what we are building, get in touch.